On October 19, Rycote, developer of wind protection solutions for production sound, welcomed Headliner to its midlands HQ for an inside look at its production processes and to meet some of the team responsible for making it one of the most recognisable names in its field…
As one of the audio market’s leading manufacturers of wind protection products for the full spectrum of sound recordists, Rycote is a brand that many exponents operating in the sector will be very familiar with. From entry-level vloggers and influencers, through to the very top end of what it describes as its ‘no compromise’ consumers, it offers solutions to meet all manner of applications. Its reach, however, is set to expand further still; its capabilities and product range to encompass even more customer-driven demands.
This acceleration was kickstarted five years ago in 2018, when the company was acquired by Videndum, a global provider of hardware and software solutions to the content creation market, with, until relatively recently, a core focus on the visual side of the industry. Today, however, it is making significant inroads to the audio sector. Rycote, along with microphone accessories brand Joby and the recently acquired US microphone manufacturer Audix, is forming a three-pronged approach aimed at complementing its video and cine offering. This expansion, along with a comprehensive behind-the-scenes look at its manufacturing processes, and the opportunity to meet some of its key executives, is the focus of the company’s press day.
Located in the town of Ashby-de-la-Zouch, Rycote resides within the Videndum building. It is here that Rycote has doubled down on its commitment to high-quality British manufacturing and innovation, building all of its products on site. Indeed, during the course of our visit, we even get to try our hand at building one of our very own Rycote Classic Softies. But firstly, we are given a welcome address and a detailed introduction to Rycote and its journey with Videndum so far.
Upon arrival, we are met warmly by staff from across the business, who are milling about and greeting members of the media. After taking full advantage of the hot drinks and biscuits on offer, we begin our visit with an enlightening introduction to the brand via a series of talks from senior executives from across the Rycote and Videndum ecosystem. Strong emphasis is placed on the handmade construction of Rycote products right here on UK soil. Context is given to the brand’s place within the Videndum stable, as we learn of group’s history in providing solutions for visual content creators and its long-term ambitions to offer its customers an equally plentiful audio portfolio.