Tomorrowland and Universal Music Germany – a division of Universal Music Group (UMG) – have announced an exclusive global partnership that will see future Tomorrowland releases and artists, from their newly established label, distributed worldwide through a unique label network within UMG.
The new Tomorrowland Music label will partner with Virgin Records Germany, with global distribution through Virgin Music Label & Artist Services.
Tomorrowland has been held annually in Boom, Belgium since 2005. Over two weekends, more than 400,000 people from 200 countries visit the festival, which sells out in minutes each year.
Tomorrowland has grown into a global music and lifestyle brand, with its new festival Tomorrowland Winter in the French Alps, its own fashion label TML by Tomorrowland and the radio station One World Radio.
Through this label partnership, Tomorrowland will enjoy direct access to a collective pool of UMG’s most successful international label divisions.
The partnership will be led in Berlin by Alexander Neipp, Daniel Schmidt and Magnus Textor (Virgin Records) and Tina Adams (Virgin Music Label & Artist Services).
The first release under the new label will be from Never Sleeps, a new project from Afrojack ft. Chico Rose, with the track You Got The Love available on all platforms worldwide on August 27.
“Creativity is something that can’t be stopped at Tomorrowland,” said Michiel Beers, CEO and founder of Tomorrowland.
“I’m very proud of how resilient our team was to find new ways of bringing Tomorrowland into the reality of the last period. We have taken the extra time to focus on projects that were on our list for a long time and one of them was definitely launching our own Tomorrowland Music label.
“Michel Van Buyten, music manager, Tomorrowland, Tomorrowland Music will work closely together with artists to help create strong stories around their releases.
"With the combined forces of our dedicated label team, Tomorrowland’s broader Media House, and the different Virgin Music teams worldwide, our aim is to introduce fans in every corner of the world to the most exciting projects in electronic music.”