Virgin Music UK has launched Parachute, a new distribution and artist services arm for dance and electronic artists with crossover appeal, inspired by the original late ‘70s sounds of Casablanca’s Parachute Records.
The imprint’s first unofficial single Feel About You, from rising star Melle Brown and Annie Mac, garnered radio support from BBC Radio 1 and KISS FM and two Spotify playlist covers for Fresh Finds Dance and UK House Music. The single also received remixes from DJ Koze and HoneyLuv as well as Sean McCabe.
“Having an independent spirit is fundamental to me at this stage in my career as an artist, allowing me to release music with an open mind and experiment whilst developing my sound,” said Brown.
“Working with a label services team like Virgin Music UK has given me support in the right places, but more importantly, the freedom I need at this stage in my career.”
Aiming for one release a month, the label will follow up Feel About You with an original single Don’t Walk Away on October 21 from rising star ESSEL, who boasts support from BBC Radio 1 and KISS FM as well as previous releases on Solotoko, Toolroom, Love & Other, Good Company and Sinister Sounds
“I am super excited for this one to land on Parachute,” commented ESSEL.
Parachute’s launch marks Virgin Music UK’s continued effort to represent and expand releases across the dance and electronic music spectrum that has already included releases from the likes of Rain Radio and Alex Adair in addition to alt-electronic releases from Mall Grab, Effy, Mafro, Steel City Dance Discs, and bad tuner on its LG105 imprint.