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Warner Music and Red Light Management enter strategic partnership in Japan

Warner Music has inked a strategic partnership with Red Light Management, the largest independent management company in the world, aimed at helping the latter’s artists better target Japan, the world’s second biggest music market.

Warner Music Japan’s International Marketing and ADA divisions will work with Red Light to build a marketing and label channel for the company’s artists. They will also look to foster collaboration between its artists and some of the most exciting domestic performers in Japan.

Their first joint project is to promote Ghostly Kisses, the French-Canadian singer Margaux Sauvé, who is signed to British label Akira Records. She performed for the first time in Tokyo in December, ahead of her new album release early this year. More artists, both new and established, are confirmed to follow.

Red Light Management is home to a wide range of artists, writers, and producers including Dave Matthews Band, Punctual, Enrique Iglesias, Brittany Howard, Lady A, Lionel Richie, Interpol, ODESZA, Phish, The Strokes, Sabrina Carpenter, Chris Stapleton, Danny L Harle and Lewis Thompson. It also has partnerships with Tyler Brown’s rapidly rising Funfair, home to some of the fastest growing commercial dance records, songwriters and producers, and Mike Ajayi and Jed Kellett’s AMF, with a number of new projects in the pipeline for 2024.

James Sandom, managing partner, Red Light Management, said: “We’re super excited to partner with Warner Music on this initiative to help our artists with a dynamic new route into Japan. The Japanese market has unique characteristics, a landscape requiring bespoke attention and knowledge of the local music and entertainment sector. Bringing this knowledge together with our artists will help them build fan communities in this special market, with the aim of enabling a new generation of artists to find success in Japan.”

Kaz Shimada, chief operating officer, Warner Music Japan, added: “In recent years we have worked hard to help international artists connect with local fans as we transitioned from physical to digital. This exciting new partnership is another significant step forward, as we combine our experience promoting some of the biggest global stars in Japan with Red Light Management’s super-talented managers and amazing roster of artists.”

Warner Music and Red Light Management enter strategic partnership in Japan.