Warner Records and Bose are entering the Web3 space in collaboration to create Stickmen Toys, a collection of 5,000 unique, free, utility-enabled, audio-visual NFTs. Warner Records is the first major label to give collectors full creative and commercial freedom through ownership of the copyright.
The collection will feature rare Bose-themed Stickmen Toys NFTs. These NFTs will be redeemable for free, unique, limited edition Stickmen Toys x Bose QuietComfort 45 headphones or SoundLink Flex Bluetooth speakers. All Stickmen Toys collectors will also be able to access exclusive Stickmen Toys x Bose merchandise.
“NFTs present a powerful extension of the artist-to-fan relationship, giving people the opportunity to invest in an artist's future success and providing them value along the way,” said Seb Simone, vice president, Audience & Strategy at Warner Records. “We're proud to be the first major label providing collectors with authentic and meaningful ownership of the underlying audio-visual copyright, free to collectors. We’re even more thrilled to be collaborating with Bose on adding further value to the project.”