An innovative, new gamified social experience called WeJam has launched in London, designed to put guests centre stage in the world’s first, immersive recording studio where anybody can be a rock star with real instruments.
The WeJam experience begins when guests step off the busy Chalk Farm Road and into a room packed with guitars and basses, before heading downstairs where a secret door - disguised as a Marshall amp - leads into a fully equipped recording studio.
And just like thousands of bands before them, friends gather in this soundproofed basement to throw down their finest recordings and find out if they’ve got what it takes to become the next Rolling Stones.
The ‘roadie’ will guide guests through the process, using cutting edge technology to democratise the music experience, ensuring friends of all abilities can come together to record their favourite hits on drums, keyboard/synths, keytar or mic.
Each instrument's difficulty level can be dialled up according to its player; those with less musical prowess can be assisted by a colour coded system, showing which note they need to play, and when to play it. And as they improve, more complicated note or beat combinations are unlocked.