Warner Music recently cut the ribbon on Atlantic Records Germany, a newly launched Berlin-based label with a core focus on the nation’s rap scene. And according to Doreen Schimk and Fabian Drebes, co-presidents, Warner Music Central Europe, the label will soon become the go-to label for the genre’s biggest artists.
Located in Berlin-Kreuzberg, Atlantic Records Germany will be commited to discovering and promoting German hip-hop, particularly underground rap, a scene which has grown significantly in recent years.
“It feels like the right time to launch Atlantic Records Germany,” Schmick and Drebes told Headliner. “The rap scene here is fizzing with talent and Berlin is one of the epicentres of a movement that’s about both music and wider culture. We think there’s a huge opportunity to help talented rappers build long-term careers in music and we want Atlantic to be the go-to label for the hottest artists in the genre.
“The launch of Atlantic Records Germany will really electrify the market here. We have one of the most exciting rap scenes in Europe and we want to work with the best of its artists to offer them a platform and support for long-term careers in this business. And we’re so excited to sign Yung Hurn as our first artist on the label.”
The signing of Hurn, one of the most influential German-speaking artists of the last few years, marks the star’s first deal with a major label.
Hurn, one of the most influential German-speaking artists of the last few years. The deal marks the first time Yung Hurn has partnered with a major label. Hailing from Austria - the Viennese district Donaustadt - he made his breakthrough in 2015 with EP Wiener Linien.