In partnership with Yamaha Music London, Headliner recently offered an exciting opportunity to emerging solo artists in the UK whereby the winner would become the 2023 ambassador for Yamaha Music London’s unique flagship UK store.
Indie/pop artist Green and pop artist Keeping were awarded joint winners of the ambassadorship prize.
Green is an unsigned artist, songwriter and multi instrumentalist from North West London that has played at Glastonbury and writes for a wide range of artists, spanning the genres of folk, pop, indie and rock, and he’s a regular on the live music showcase circuit in London.
“The Yamaha employees and team are so kind,” says Green. “As independent artists, we're so used to being sold a dream and then you get there and it's just not what they said. What was so funny about this was it was the complete opposite – what was advertised was brilliant and you got there and it exceeded all expectations.
“The first note I ever played on an instrument was on a Yamaha piano,” he points out, “so that's just crazy to think that I started my musical journey on a Yamaha piano and now I'm an ambassador for them. Their grand pianos are absolutely amazing – best in class.
"To be working with a brand who produces the most beautiful instruments and then also back that up with such a kind, welcoming, warm and genuine love of music is so nice.
“I don't think that you can put a limit on how important and special this is,” Green says of his win. “Being an emerging or an independent artist in the early stages of your career is difficult for such a range of reasons, so when someone gives you support and space to express yourself in such a genuine way, it is transformative.
"Beyond that, the biggest thing is the feeling of welcome and love, and knowing that you're being supported by people who owe you nothing, but because of your craft, they've really listened. It just means so much to be working with Headliner and Yamaha who really care and really want us to succeed.
"When you have that support, that pushes you further than anything, and you can't really put a number on that.”